14:30-15:30 CET (Brussels time zone)

ESG the best (?) friend of Marketing

By Mr. Stefanos Komninos (Executive Partner, Netrino, Ex-Secretary General of Commerce, Hellenic Ministry of Development)

Location: Online

  • Mr. Stefanos Komninos

    Mr. Stefanos Komninos

    Executive Partner, Netrino, Ex-Secretary General of Commerce, Hellenic Ministry of Development

Contents:

  • Jay Westerveld (1986) to António Guterres (2022)
  • What Is Greenwashing and how it works
  • A very profitable ecosystem
  • Public Regulators: the case of US Federal Trade Commission
  • The answer: Green Marketing

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