14:30-15:30 CET (Brussels time zone)
ESG the best (?) friend of Marketing
By Mr. Stefanos Komninos (Executive Partner, Netrino, Ex-Secretary General of Commerce, Hellenic Ministry of Development)
Location: Online
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Mr. Stefanos Komninos
Executive Partner, Netrino, Ex-Secretary General of Commerce, Hellenic Ministry of Development
Contents:
- Jay Westerveld (1986) to António Guterres (2022)
- What Is Greenwashing and how it works
- A very profitable ecosystem
- Public Regulators: the case of US Federal Trade Commission
- The answer: Green Marketing