CSR School - Corporate Sustainability & Responsibility

Corporate Sustainability & Responsibility School 2022

Friday, 30 September – Friday, 9 December 2022 | Executive Education Program every Friday (11:30-15:30 CET)

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Overview of the CSR School

The CSR-School provides advanced training regarding the identification of sustainability-related business opportunities and the inclusion of responsibility in the core of one’s business strategy, in order to achieve sustainable value and formulate a more resilient organization.

The training program is envisioned as a journey that will cover all major identified areas that relate to the responsible management of sustainability. From September to December 2022, during which a minimum of 40 hours of sustainability-related knowledge and management experience will be shared, trainees will gain an up-to-date overview of major developments around the largest environmental, social and governance challenges affecting businesses nowadays.

During the 10-part Webinar series, the participants will watch lectures by distinguished academic faculty members, discuss relevant case studies, learn about best practices that have been implemented by experienced senior professionals and exchange views and thoughts around the incorporation of relevant theory into the CSR initiatives of their own organization.

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WHY ATTEND THE CSR SCHOOL

Learn from world-class experts

Work on real-case scenarios

Earn a professional certificate

Accelerate your career

Discover “how-to” through best practices

Join a broad network of professionals

Earn 10 ECTS

Learn from world-class experts

Work on real-case scenarios

Earn a professional certificate

Accelerate your career

Discover “how-to” through best practices

Join a broad network of professionals

Earn 10 ECTS

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THEMATIC AREAS OF THE CSR-SCHOOL

Day 1 (30/09/22):
Sustainable Value Creation

Day 2 (07/10/22):
Sustainable Corporate Governance & Legal Aspects of Sustainability

Day 3 (14/10/22):
Sustainable Supply Chain Management

Day 4 (21/10/22):
Responsible Human Capital Management

Day 5 (04/11/22):
Management of Social Capital & Impact

Day 6 (11/11/22):
Climate Change & Environmental Management

Day 7 (18/11/22):
Sustainable Finance & Responsible Investments

Day 8 (25/11/22):
Responsibility- & Sustainability-driven Marketing

Day 9 (02/12/22):
Stakeholders Management & Materiality Analysis

Day 10 (09/12/22):
Sustainable Reporting & Disclosures

11:30-15:30 CET (Brussels time zone)

Sustainable Value Creation

By Dr. Constantine Manasakis (Assistant Professor, University of Crete)

Scope:
To highlight the business case of sustainable development and the value of introducing sustainability and responsibility in the corporate DNA through business model innovations within an action plan towards sustainable shared value.

Learning objectives / outcomes

Highlight the business opportunities and benefits of sustainable development.
Present the roadmap and the steps towards the development of a business responsibility action plan.
Present the structure of a CSR action plan and its link to administrative practices.
Demonstrate how business responsibility enhances corporate competitiveness.

Contents:

Introduction: Business as usual.
The business case of Sustainable Development Goals (SDGs).
Strategic corporate responsibility and shared value towards SDGs.
Identifying material issues for a strategic corporate responsibility agenda.
Development of an action plan addressing the relevant material issues and proper transformations (identify the relevant goals and objectives; create a plan for how to achieve them; implement the proper transformations; evaluate the performance).
From sustainable and shared value to responsible and sustainable business through sustainable competitive advantages.

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Location: Online

12:30-15:30 CET (Brussels time zone)

Sustainable Corporate Governance & Legal Aspects of Sustainability

By Dr. Alexandros Antonaras (Vice President of Student Services and Associate Professor of Management, University of Nicosia) & Aspasia Tsaousi (Associate Professor in Sociology of Law and Law & Economics, School of Law, Aristotle University of Thessaloniki)

Scope:
To introduce sustainability related issues within corporate governance structures, in the context of “Sustainable Corporate Governance - A European Commission Initiative”.

Learning objectives / outcomes

Identify the firm specific sustainability challenges to be introduced in its corporate governance..

Develop a business oriented action plan supporting the introduction of sustainability related issues within a firm’s corporate governance.

Contents:

Corporate Governance fundamentals

Sustainability boards (Committees, etc)

How to establish / What are the key criteria that should be considered in selection / Roles / Functions / Executives or non-, etc.

What are the tasks will be undertaken by the Committee and what are the mechanisms of monitoring progress and achievement of time bounded goals, what are the evaluation / compensation systems…

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Location: Online

12:30-15:30 CET (Brussels time zone)

Sustainable Supply Chain Management

By Dr. Anne Touboulic (Associate Professor in Operations Management, Deputy Chair, Social Environmental Responsibility Group, PRME Lead, Nottingham University Business School)

Scope:
To identify the links and highlight the importance of CSR within the supply chain management.

Learning objectives / outcomes:

Identify and introduce material issues related to responsible human capital management, within in a CSR strategy.

Development of an action plan addressing the relevant material issues and proper transformations (identify the relevant goals and objectives; create a plan for how to achieve them; implement the proper transformations; evaluate the performance).

Contents:

Defining sustainable supply chain management.

The importance of supply chain relationships for sustainability.

Governance of sustainability in supply chains.

The European Commission’s study on the due diligence requirements through the supply chain.

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Location: Online

11:30-15:30 CET (Brussels time zone)

Responsible Human Capital Management

By Dr. Eleni Lamprou (Research Fellow, ALBA Graduate Business School, The American College of Greece) & Dr. Konstantinos Tasoulis (Associate Professor, HR Management, The American College of Greece, Visiting Professor, ALBA Executive Development)

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Location: Online

11:30-15:30 CET (Brussels time zone)

Management of Social Capital & Impact

By Dr. Athanassios Krystallis (Associate Professor in Marketing, The American College of Greece, Visiting Professor, ALBA Executive Development)

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Location: Online

11:30-15:30 CET (Brussels time zone)

Climate Change & Environmental Management

By Dr. Eftichios S. Sartzetakis (Professor of Environmental Economics, University of Macedonia)

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Location: Online

11:30-15:30 CET (Brussels time zone)

Sustainable Finance & Responsible Investments

By tbc

Scope:
To highlight the role of finance towards CSR and shared value creation.

Learning objectives / outcomes:

Understand the drivers affecting the transition from “finance” to “sustainable finance”.

Understand how CSR investments improve firms’ access to capital.

Identify macro-, meso-, and micro-ESG issues affecting corporate risk and the cost of capital.

Planning and financing responsible investments towards sustainable value creation.

Contents:

The inclusion of environmental and societal risks in finance.

Drivers affecting the transition from “finance” to “sustainable finance”.

Business opportunities within sustainable finance and the relevant returns.

Investment planning fulfilling the “Principles for Responsible Banking”.

Capacity building for SMEs.

Implementation of the “Principles for Responsible Banking”: The banking perspective.

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Location: Online

11:30-15:30 CET (Brussels time zone)

Responsibility & Sustainability-driven Marketing

By Dr. Pavlos A. Vlachos (Associate Professor, ALBA Graduate Business School at The American College of Greece)

Scope:
To identify the links between CSR (or ESG) communications, marketing, and analytics.

Key learning outcomes — at the end of this session students should be able to:

Define CSR performance as a key stakeholder satisfaction metric.

Measure CSR performance.

Reflect on the Greenwashing phenomenon.

Offer research-based advice on how to communicate ESG.

Review and experience survey-based instruments to measure ESG performance.

Understand and analyze the role of Marketing Analytics tools like Segmentation and Sentiment Analytics in helping firms understand their stakeholders and “compete” on ESG performance.

Review and experience how AI and Big Data disrupts CSR (ESG) scoring with implications for greenwashing and marketing ethics (including for example selling practices & product labeling)

Contents:

Marketing Reframed: Stakeholder Satisfaction & CSR Performance.

CSR meets Marketing Analytics

Truvalue Platform™ Demonstration (Artificial Intelligence, CSR/ESG Firm Scoring, and Marketing Ethics scoring). Truvalue Labs™ an awarded Fintech, applies Artificial Intelligence to massive volumes of unstructured data and scores firms on ESG behavior that has a material impact on company value. We will also focus on how AI allows firms to be monitored 24/7 on marketing ethics including customer privacy, access & affordability, product quality & safety, customer welfare, and selling practices & product labeling)

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